How does your Shopify store
compare to your competitors?
Get a scored report across 6 areas, your rank against real competitors in your category and country, and the top 3 fixes for each. See exactly where you are losing customers, and what to change first.
Benchmarked against real competitors in your category and country
From Omniconvert, 13 years of CRO research for e-commerce brands.
How it works
Enter your domain
Paste your Shopify URL. No login, no credit card.
We audit 6 areas
You get a 0-100 score for each, benchmarked against real competitors in your category and country, and the specific gaps behind every score.
Results stream live
Each section appears the instant it's ready. No waiting on a spinner.
Fix gaps with Nexus
Every finding maps to a specific fix inside Nexus by Omniconvert, built on the same 13 years of CRO research. You approve what goes live.
6 areas. Complete picture.
For every area you get a score, how you rank against real competitors in your category and country, and the top 3 fixes. Here is what that looks like.
Creative & Ads
- You get
- A score, your live ad count against the category median, your hook and angle mix, and your King Ad status: any single ad still profitable after 60 days.
- Example finding
- 507 live ads, no identifiable King Ad. High volume, but nothing proven carrying the account.
- Your move
- If every hook clusters on one angle, you know which angles to test next, and which ad to scale behind.
What it tells you: Whether your creative is genuinely competitive or just high-volume. In healthy accounts 1-3 King Ads drive 50-80% of profit.
Reviews & UGC
- You get
- A score, your total review volume, and your review recency: the average age of a review, and how many new ones landed in the last 6 months.
- Example finding
- 117 reviews, average age 818 days, and only 2 of them from the last six months.
- Your move
- If recency is flat, turn review capture back on before it drags down conversions and how AI engines rate your trust.
What it tells you: Whether your social proof is alive or frozen. Hundreds of reviews count for nothing if every one of them is years old.
AI Visibility
- You get
- A score for whether AI answer engines like ChatGPT, Gemini and Perplexity recommend your store, plus the exact technical gaps behind it.
- Example finding
- Already in Google AI Overviews, but no FAQ schema, so AI cannot answer your shipping questions.
- Your move
- Close the named gaps: expose your star rating, add FAQ schema for shipping and returns, publish llms.txt.
What it tells you: Whether you show up when a buyer asks an AI instead of searching Google. If a competitor appears and you do not, that is fixable.
Agentic Commerce
- You get
- A score for whether an AI shopping agent can find, evaluate and complete a purchase on your store, plus the exact blockers stopping it.
- Example finding
- Checkout fully ready, but the product feed an agent checks first returns a 404. Invisible to agents.
- Your move
- Fix the blockers: make your product feed reachable, expose structured pricing, make returns machine-readable.
What it tells you: Whether the next wave of AI-driven buying can reach you. You can have Apple Pay, Google Pay and Shop Pay live and still be invisible.
Competitor Synthesis
- You get
- Your rank against named competitors in your category and country, the messaging you lead and lose on, and which hooks are saturated.
- Example finding
- Leading on sustainability messaging, losing on price framing, with the point gain for each.
- Your move
- Push harder where you already lead, and drop or rework the saturated angles that win you nothing.
What it tells you: Where you actually stand against the specific stores taking your customers, rather than a generic industry average.
CRO Audit
- You get
- A focused score on the conversion basics along your path to purchase, from landing page to cart, benchmarked against the CRO Benchmark dataset.
- Example finding
- No trust signals above the fold on the product page, and guest checkout buried two clicks deep.
- Your move
- Fix the structural friction first: it is the cheapest lift on the list and needs no new traffic.
What it tells you: The obvious friction between a visitor landing and a visitor buying, and how much of it your competitors have already removed.
Lite or Full?
Lite audit · free
See how AI assistants read your store, with the gaps ranked by what to fix first.
Full audit
The complete report. All six areas scored, your rank against named competitors, and the top 3 fixes for each. See pricing.
FAQ
Frequently asked questions
What is Ecommerce Benchmark and what does it audit?
Ecommerce Benchmark is a free, live-streaming audit tool for any public Shopify store.
We score six complementary modules on a 0–100 scale:
- Creative & Ads
- Reviews & UGC
- AI Visibility
- Agentic Commerce
- Competitor Synthesis
- CRO Audit
For each module you get the top three fixes, benchmarked against real competitors in your category and country.
Is the audit free?
Yes. The core audit is completely free.
Enter your domain, pick your industry and country, and the report streams live as each module finishes.
Which Shopify stores can I audit?
Any public Shopify storefront.
We validate that the domain is reachable and powered by Shopify before running the full audit.
Non-Shopify stores, unreachable domains, and password-protected stores are detected and surfaced, never scored with bad data.
How does Ecommerce Benchmark compare to other audit tools?
Most audit tools score a single dimension, just SEO, just CRO, or just ads.
Ecommerce Benchmark scores six complementary dimensions in parallel and benchmarks each against real competitor stores.
Two of those dimensions are unique to us:
- AI Visibility, how AI answer engines (Perplexity, Gemini, ChatGPT) see your store
- Agentic Commerce, how ready your store is for AI shopping assistants (ChatGPT, Claude, and Stripe-network agents that can find, recommend, and buy your products)