About
Who builds this, and why you should believe the score
Last updated
Ecommerce Benchmark is a store audit built and operated by Omniconvert (opens in a new tab), an eCommerce optimization company founded in Bucharest in 2013.
We have spent thirteen years running conversion and retention experiments for other people’s stores. This tool is the shortest version of what we learned: six things worth checking, scored against real competitors in your category and country. A free quick pass runs in about a minute. The full six-area audit goes deeper.
- In eCommerce optimization, since 2013
- 13 yrs
- Brands using Omniconvert
- 2,500+
- Experiments run on the platforms
- 70,000+
Brands that have run experiments on Omniconvert’s platforms
What makes this different
There is no shortage of free store scanners. Four things separate this one, and two of them are things nobody else measures at all.
Six areas at once, not one
Most audit tools score a single dimension: just SEO, just speed, just CRO. This one runs Ads & creative, Positioning, Reviews, AI visibility, AI checkout and Conversion basics in parallel, then rolls them into one number. The point isn’t the number; it’s seeing which of the six is actually costing you money.
Two things nobody else measures
AI visibility asks whether AI assistants can find and cite your store. AI checkout asks whether an AI shopping agent could browse, evaluate and buy on a customer’s behalf. Both are scored from your live structured data and grounded web searches. We haven’t found another store audit that scores either today.
Scored against real competitors, not a checklist
Every area is benchmarked against real competitors in your category and country, pulled from live ad libraries and public review platforms. A 62 in Fashion & Apparel in the UK means something different from a 62 in Toys in the US, and the score reflects that.
Built on 7,000+ audited stores
The Conversion basics score inherits Omniconvert’s CROBenchmark research: 7,000+ stores audited against 248+ criteria across 65 countries, on a rubric built by 100+ CRO practitioners. One of the largest public datasets of its kind, free to download and cite.
The full scoring rules, data sources, and an honest list of what this audit does not measure are on the methodology page.
Who runs it
Valentin Radu
Founder & CEO, Omniconvert
Valentin founded Omniconvert in 2013 after running conversion and retention experiments as CMO of a large online car-insurance company. Those experiments produced a 36% increase in incremental revenue in a single year, which convinced him to build a product other eCommerce companies could use to do the same.
He is the author of The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization (opens in a new tab), and teaches through the CVO Academy, which more than 5,000 eCommerce professionals have completed.
The rest of the team, 35 people across engineering, CRO strategy, QA, data and support, is listed on the Omniconvert about page (opens in a new tab).
Thirteen years, briefly
2013 to 2026, milestone by milestone
2013
Founded by four people in the corner of a Bucharest advertising agency, building the first platform to put A/B testing, surveys and on-site overlays under one login. First paying customers within weeks.
2016
Catalyst Romania invested €1 million. The company rebranded from Marketizator to Omniconvert and shifted from optimizing the first click to the whole customer lifecycle.
2018
G2 named Omniconvert the CRO tool with the highest overall customer satisfaction. 200 interviews with eCommerce and retail leaders surfaced customer lifetime value as their biggest unsolved problem.
2019
Defined Customer Value Optimization as a category and began building customer analytics around CLV rather than conversion rate alone.
2021
Launched the CVO Academy with eight practitioners and academics. More than 5,000 eCommerce professionals have since gone through it.
2023
Reached profitability with a team of 35, producing four times the output of the 60-person team of 2017. Tempur, Auchan, Orange, Avon and Max Mara adopted the platform.
2025
Launched v2 of the AI CRO audits at CROBenchmark.com, and collected the store data behind the CROBenchmark 2026 report.
2026
Opened the beta for Nexus, the AI eCommerce growth engine, and launched this site: a free public audit covering all six areas.
The legal bit, in plain sight
Ecommerce Benchmark is operated by Omniconvert SRL, a private limited liability company organised under the laws of Romania. Omniconvert has been profitable since 2023 and independently owned throughout its history.
- Strada Vasile Vasilievici Stroescu 14, 021374 Bucharest, Romania
General and technical enquiries: support@omniconvert.com. Press, data licensing and methodology: valentin@omniconvert.com.
Ecommerce Benchmark is an independent third-party tool. It is not affiliated with, endorsed by, or sponsored by Shopify Inc.; “Shopify” is a registered trade mark of Shopify Inc., used here on a nominative-use basis only. See Terms §3 and §8 for the full disclaimer, and the Privacy Policy for how we handle your data.
The research behind the scores
Your Conversion basics score draws on CROBenchmark 2026, one of the largest public eCommerce conversion audits published to date.
- Collected
- Throughout 2025
- Published
- Q2 2026
- Cost
- Free: the full report, raw data tables and scoring rubric, no paywall
- eCommerce stores audited
- 7,000+
- criteria, 6 dimensions
- 248+
- countries in the dataset
- 65
- industries covered
- 15+
- platforms, Shopify included
- 8
- CRO practitioners built the rubric
- 100+
- 98%of stores send corrupted or incomplete conversion data to Meta and Google.
- 99.6%fail to make guest checkout visible and prominent, the single most studied cause of checkout abandonment.
- 42.4%of Shopify stores score zero on tracking hygiene, despite Shopify being the most common platform in the dataset.
- 2.5×performance gap between top- and bottom-quartile stores, explained by execution infrastructure rather than product or spend.
On the obvious conflict of interest. CROBenchmark is an Omniconvert product, and so is this tool. The scoring criteria were developed independently of Omniconvert’s commercial products: each check asks whether a store uses any appropriate tool for a given job, never specifically an Omniconvert one. No store is identified by name in aggregate reporting.
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